This week has been a big one for the Boston Bruins.
They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The following day, Stanley Cup-winning captain Zdeno Chara and former No. 1 overall pick Joe Thornton were elected to the Hockey Hall of Fame.
The Bruins then released the new uniforms on June 25.
In addition to the tweaked logo, it features new secondary artwork on the shoulder, new striping on the sweater and socks, gold detailing on the gloves and the club’s wordmark on the pants.
The shoulder patch features a crawling bear silhouette similar to the one that was on the Bruins’ first jersey in 1924. The thickness of the striping is slightly altered, similar to the Bruins jersey of the 1980s and 1990s eras.
This jersey unveil was accompanied by a video featuring Michael J. Fox.
Boston Bruins new logo
The Bruins released a new logo on social media that keeps the traditional spoked B but makes changes to the colors. Instead of a black B with gold spokes, there now will be a gold B with black spokes on their home jerseys.
The logo for the road jerseys will remain a black B with gold spokes but just like the home version, the spokes have no outlines.
The logos for 2025-26 and beyond are similar to what the team wore for its centennial season in 2023-24 and also are close to what was worn before 1995.
The Bruins accompanied the logo change with a video featuring the slogan: ‘Built by Boston. Powered by Tradition.’
The changes follow a season in which the Bruins’ eight-year playoff streak came to an end. With the team out of the hunt, general manager Don Sweeney traded Brad Marchand, Charlie Coyle, Trent Frederic and Brandon Carlo at the deadline.
The Bruins, who fired coach Jim Montgomery during the season, named former Boston player Marco Sturm as coach on June 5.
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